I help makers build more reliable income and a business that does not depend entirely on constantly making and selling more.
Together, we understand your numbers, explore income opportunities and create a clearer route from audience to sale - without losing your identity as a maker or the creativity your business was meant to support.
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You're constantly busy, making, listing, packing, posting, preparing for fairs and trying to keep up with social media.
But your income is still unpredictable, and earning more seems to require more hours, more products, more energy than you have available.
You probably already know you might need to think about this differently, but the usual business advice doesn't always fit a business built around your own hands, time and creativity.
None of that means you are no good at business. It means you need a business model designed for a maker.


The make-sell-repeat trap happens when almost every pound depends on making another item, attending another event or adding more of your own time.
Sales can grow, but your available time shrinks. Marketing gets pushed aside because production takes over, your hands and hours become the ceiling, and the thing you once made for pleasure begins to feel like pressure.
The answer is not creating more, adding another marketplace or creating more content. It is about understanding your business from the foundations, enabling you to make informed choices about what deserves your time and where the model can be tweaked to build in revenue that doesn't rely on your hands.
Understand your costs, time, price, margin and profit so you can make decisions based on reality rather than guilt, comparison or guesswork.
Explore how your existing skills, knowledge and ideas could earn in more than one way - through workshops, teaching, digital resources, programmes, memberships or another route that fits you.
Build the right audience, communicate the value of what you do, and create diverse visibility that doesn't rely solely on social media.
Inconsistent income often points to one of three immediate problems. Choose the one that sounds most familiar, or take the five-minute quiz, and I will help you identify your starting point.

Know Your Numbers: The Maker's Guide to Pricing With Clarity.
Work out your real hourly rate, cost every make properly, and set a price you can be confident with

The Maker's Visibility Audit
Score how much of your visibility you actually own against how much you're renting from Instagram or Etsy, and get your first move for building a

The Maxed-Out Maker Action Hub
A short video, five ways to earn without making more stuff, and a workbook to pick your first move
Take the five-minute Craft Income Quiz.
It will identify your biggest blocker and direct you to the most useful place to begin.

Whether you need a one-off intensive to work through a specific challenge or longer-term support to make meaningful changes across your business, we’ll focus on what your business needs next.

Turn what you know and make into a workshop people are excited to book! A done-with-you programme where we work together live to plan, create and prepare your workshop for launch.
Doors open in October

Get practical support and the company of other makers who are building businesses around real lives, limited capacity and creative work. It's free to join, with optional paid tiers for full access coming soon, designed specifically for those interested in growing their handmade business.
Creativity is not simply what I do. It is the thread running through how I live, work, recover, connect and build businesses.
I believe everyone is creative, although many of us don't call ourselves creative, losing that belief somewhere along the way.
I also believe creativity and success are not opposites. Makers deserve to be properly paid and empowered to build income in ways that protect the work and life those businesses were created to support.
I don't want to help people maximise revenue at the expense of their capacity, identity or love of making. I want to help them build something more sustainable


I’ve more than twenty years’ experience in design, teaching and creative business.
I know the make, sell, repeat trap from the inside. My crochet-kit business taught me that more orders don’t always make a better business.
Today, I help makers see what’s possible and turn it into a workable plan.
I work with event organisers, founders, teams and organisations to deliver talks and creative experiences that explore both sides of my work: building a sustainable creative business and understanding the role creativity plays in our working lives.
I deliver practical, honest talks for makers about pricing, sustainable income, visibility and moving beyond the make-sell-repeat trap.
Alongside talks for founders, business owners and teams exploring why creativity matters. How making space for it can support fresh thinking, stronger boundaries, greater focus and more sustainable ways of working.
Welcoming, hands-on art & craft sessions that allow people to step away from the day-to-day, engage with their creativity and experience its benefits for themselves.