Speaking on building a creative business that actually pays

How a crochet kit business that looked like the dream taught me that more orders aren't the same as a business that works for you. 

Warm, honest and practical.

Why workshops under-fill (it's rarely the topic), how to price one so it's worth your time, and the simple structure that turns a rough idea into something people are excited to book.

The real anatomy of a handmade price: materials, time and skill, and why leaving any of them out means makers are quietly selling themselves short. A practical look at pricing as information, not guesswork.

A shop on its own has a ceiling. My Craft Income Layers framework shows how the same skill can earn through products, teaching, digital and visibility, without spreading yourself thin or making more stuff.